Le blog d';Ascend ESG;

Diriger dans un monde où l’information n’est plus un privilège

L’IA ne change pas seulement la façon de travailler. Elle redistribue le pouvoir au cœur des organisations. Quand l’information et l’analyse ne sont plus réservées au sommet, le rôle du dirigeant est mis sous tension. Cet article décrypte une bascule déjà en cours et pose une question clé : comment exercer le leadership quand l’avantage informationnel disparaît ?

From CSR to management: the emergence of the Extra-Financial Director

The current questioning of CSR does not mean the end of ESG issues. On the contrary, it marks a change in status: the extra-financial sector leaves the register of discourse to enter that of management. Costs, risks, insurability, reputation, robustness... these are all subjects that can no longer be treated marginally and require structured governance, supported by new roles and responsibilities.

Harnest Companion: AI at the service of strategic management and governance

We spend too much time producing data, and not enough using it to make decisions. With Harnest Companion, AI is no longer content to analyze in the background: it becomes a co-pilot of strategic management, capable of transforming documents, indicators and ESG issues into information that is directly useful to governance bodies.

Goodbye to the blank page: Ascend opens its Sectoral ESG Issues Generator in open data

In the sustainability industry, our collective mission transcends competitive logic. Our common objective is to prepare businesses for the challenges of tomorrow while ensuring the preservation of the planet and respect for human rights. It is with this philosophy that we are extremely proud to announce our contribution to the entire community: we are opening up part of our sectoral generator of ESG issues in open data.

Ascend Tech participates in the EuroDefense France working group on the financing of BITD

European sovereignty cannot be decreed, it is financed. While many companies in the Defense Industrial and Technological Base are facing major economic tensions, an issue is becoming central: how to sustainably ensure the robustness of our value chain, from SMEs to large groups, in an unstable geopolitical context. Ascend Tech participated in the last EuroDefense France working group devoted to the financing and insurance of BITD. An initiative that finally brings together the worlds of Defence, finance and territories, with a clear objective: to build concrete solutions to strengthen the competitiveness and access to finance of the industrial players who carry our sovereignty.

Eurobonds: The financial weapon at the service of the sovereignty of the European BITD

The debate on the financing of the French Defence Industrial and Technological Base (BITD) is now taking on a new dimension. Between rising geopolitical tensions, the risk of armed conflict with Russia, the need for a ramp-up, industrial relocation and increased dependence on critical technologies, the central question is no longer just “how to finance defense?” ”, but “how to finance a complete sector in a sovereign and sustainable way? ”

Trail running and sustainability: what my seasons taught me

In our “Culture of Ascend Tech” series, we give voice to those who bring our mission to life every day. To share what drives us, what connects us, what inspires us. The article signed today by Boubekeur Boukerma is one of those. A very personal text, born on the trails of Algeria, Brittany and the Swiss Alps. A sincere reflection on trail running, on the beauty of the landscapes we cross and on the responsibility we carry as runners. Boubekeur invites us to look differently at our relationship with outdoor sports, territories and the transition that affects an entire ecosystem: sports organizations, economic actors, partners and communities.

Understanding ESG: getting out of the ideological noise, going back to basics: risk management

Woke in the United States, weakened in Europe, misunderstood by companies: the term ESG seems today full of everything except its initial meaning. And yet, his heart never changed. This text offers a return to basics, far from caricatures, to understand what ESG really is, why double materiality has confused the message, and how the analysis of extra-financial risks remains essential to any business strategy.

Quality of ESG data: pass your seat belts one by one

In the world of sustainability, the stakes are high. On the business side: resilience in the face of climate and social risks, ability to finance themselves, to insure themselves, to dialogue with investors and to prove their impact. On the finance side: direct capital to actors who control their risks and their transition. And at the center of all this, one element is decisive: the quality of ESG data. Without reliable, organized and verifiable data, internal management becomes approximate, and the confidence of banks, insurers and investors collapses. We use a simple analogy to explain this path of progression: that of belts in judo.

Ascend, winner of the Impact NA20 2025!

Ascend is the winner of the Impact NA20 2025 award from French Tech Bordeaux, alongside companies that are shaping sustainable transformation in New Aquitaine. This distinction highlights our vision: corporate sustainability must be managed with reliable tools, adapted to the realities of territories and capable of helping organizations strengthen their performance and resilience in a rapidly changing environment.

MCP: the new common language of machines and AIs

Computing has already experienced fundamental breakthroughs, such as the arrival of TCP/IP, which allowed machines to communicate. With the rise of artificial intelligence and autonomous agents, a new challenge is emerging: to provide organizations with a common language no longer to exchange data, but to coordinate capabilities, actions, and entire systems. This evolution directly concerns ESG and CSR issues, where the fragmentation of tools, expensive integrations and email reporting still create too much friction. MCP, the Model Context Protocol, paves the way for conversational architectures where agents can collect, validate, contextualize, and share extra-financial information in a fluid and reliable manner. This article explores why this change is decisive in modernising sustainability management and finally allowing coherent, automated and sovereign reporting.

VSME+: towards extra-financial reporting that is really useful for companies

VSME makes it easier for SMEs to report, but it does not yet allow them to manage. With VSME+, 30 key data points transform the exercise into a strategic tool for sectors and territories. Here is why this turning point is decisive.

Financing and insuring BITD: a strategic challenge for European sovereignty

In a world where geopolitical tensions are intensifying, the question is no longer just to produce a strong European defence, but to finance and ensure it in a sustainable way. However, at the very heart of our sovereignty, a paradox persists: the Defense Industrial and Technological Base (BITD), essential to our collective security, is facing increasing reluctance from financial and insurance players, often in the name of poorly adapted ESG criteria. How can we guarantee the resilience of our defense if those who protect it struggle to access essential resources?

From data to decision: how technology is transforming sustainability management

Everywhere I go, I see the same reality: teams overwhelmed by Excel files, ever more complex reports, days spent collecting... and, paradoxically, an immense difficulty in finding a clear vision to take action. This paradox (too much data, too little actionable intelligence) is exactly what guided our work at Ascend. In this article, I explain how we decided to respond differently.

ESG standards: a challenge that has become strategic for mid-caps

ESG is no longer an option, but a condition for market access ‍ Midsize companies because they are at the heart of the ESG data transmission chain, whether they want to or not. And this data must be reliable, comparable and useful for decision-making. ‍

ETI, a real driver of the sustainable transition

SMEs are not followers of the sustainable transition. They are the driving force, because they unite performance, meaning and territory. The next step is not to make them “listed mini-groups”, but to give them the tools, frameworks and partnerships adapted to their reality. It is this mission that drives me every day: to help businesses in our territories to transform constraints into opportunities, and to prove that sustainability is above all a human and local story.

The Future of ESG: End of the Hype, Back to Reality

The era of big ESG speeches is coming to an end. What starts is that of management: reliable data, connected frameworks and decisions rooted in reality. Sustainability can no longer be told, it can be measured.

If ESG is dead... long live ESG!

After years of growth, ESG is experiencing a crisis of legitimacy. Withdrawals of commitments, political criticisms, abandonment of labels: the signs of reflux are piling up. But the real problem lies elsewhere: ESG has been reduced to a reporting exercise, when it should be used to manage systemic risks and strengthen the robustness of companies.

From global to local: for ESG data that really engages

ESG data is no longer enough if it remains global and abstract. To generate real engagement, they must be embodied, localized, understood. This article explores why and how to place ESG as close as possible to the territories and actors concerned.